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AI Visibility Measurement更新于

AI share of voice

又称: AI SOV, share of voice in AI answers

一句话解释

AI share of voice is the portion of all brand mentions across AI answers to your tracked questions that belong to you. If ten answers name brands twenty times and four of those are you, your share is twenty percent. It is read alongside average position, per engine, across runs.

How it is computed

For a fixed set of tracked questions, over a fixed window of runs:

  1. Detect every tracked brand named in every answer.
  2. Count mentions per brand.
  3. Divide each brand's count by the total.

Average position — where in the answer a brand tends to be named — is reported next to it, because a twenty percent share of last-place mentions is not the same business as a twenty percent share of first-place ones.

How to read it honestly

  • Per engine, not blended. Engines overlap on sources about a tenth of the time. A single blended number hides which channel you are losing.
  • Across runs, not within one. One run is one sample of a probabilistic system. Week-over-week direction is the signal; a single answer is not.
  • Against a fixed question set. Adding questions changes the denominator. Compare like with like, or accept that the series breaks where the question set changed.

What it does not tell you

Share of voice counts mentions. It says nothing about whether the mention was favorable, or whether the answer was accurate about you. A brand can hold a large share of voice while being consistently described with the wrong pricing or a competitor's feature set.

相关术语

  • Competitive benchmarking

    Competitive benchmarking is measuring your performance against named competitors using the same metric, the same method and the same time window. In AI visibility it means running one fixed question set and recording which brands each engine names, so relative position is comparable rather than anecdotal.

  • Brand mention

    A brand mention is when the prose of an AI answer names your brand. It is tracked separately from a citation, which only means the answer's source list included your domain. A mention puts your name in front of the reader; a citation may not.

  • Brand visibility

    Brand visibility is how often and how prominently a brand appears in the places its buyers are looking. It has traditionally been measured through search rankings, impressions and media coverage; the newer and harder component is whether AI answer engines name the brand when asked what to buy.

  • Ghost citation

    A ghost citation is an AI answer that cites your page as a source without ever naming your brand in the prose. The engine used your content and attributed it in a link list, but the reader sees a recommendation for somebody else. Around six in ten AI citations are ghost citations.

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