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Guides

Evergreen guides to generative engine optimization, answer engine optimization, and measuring whether AI answers name your brand.

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Generative Engine Optimization

Pillar guideUpdated

Generative Engine Optimization (GEO): the complete guide

GEO is the practice of getting your brand named and cited inside AI answers. What it is, how it differs from SEO, and the levers that measurably work.
Generative Engine OptimizationUpdated

Where to promote your brand for free: 26 platforms, ranked by whether AI engines actually read them

A maintained list of free platforms worth your time, sorted into start-here, worth-it-if-it-fits, and skip. Judged on AI citation evidence rather than domain authority.
Generative Engine OptimizationUpdated

Parasite SEO: what Google killed, and what third-party platforms are actually good for now

The viral list of sites to 'hijack authority' from mixes up two very different tactics. One got penalized, one never worked the way people think — and a third is genuinely the strongest lever in AI visibility.