Guides
Evergreen guides to generative engine optimization, answer engine optimization, and measuring whether AI answers name your brand.
Browse the glossaryGenerative Engine Optimization
Pillar guideUpdated
Generative engine optimization (GEO): what it is and how it works
What generative engine optimization (GEO) is, how ChatGPT, Gemini, Claude and Google's AI Overviews pick the sources and brands they name, how GEO differs from SEO, and the levers that measurably work.
Generative Engine OptimizationUpdated
The best AI visibility tools in 2026: 11 compared on price, engines and what they do with the data
An honest comparison of AI visibility tools — Profound, Peec AI, Otterly, Semrush, Ahrefs Brand Radar and more — by which AI engines they track, what the entry plan costs, and whether they stop at monitoring. Prices checked October 2026.
Generative Engine OptimizationUpdated
GEO vs SEO vs AEO: what's the difference, and which do you need?
SEO competes for a ranked list of links, AEO for being extracted as the answer, GEO for being named and cited in AI-written answers. A plain comparison of goals, metrics, levers and overlap — and how to prioritize.
Generative Engine OptimizationUpdated
Profound alternatives in 2026: 7 AI visibility tools with public pricing
Profound is built for enterprise and sells on custom pricing. These alternatives — Peec AI, Otterly, Semrush, Ahrefs Brand Radar, Rankscale, Writesonic and CiteCycle — publish their prices. Compared on engines, prompts and cost, checked October 2026.
Generative Engine OptimizationUpdated
Where to promote your brand for free: 26 platforms, ranked by whether AI engines actually read them
A maintained list of free platforms worth your time, sorted into start-here, worth-it-if-it-fits, and skip. Judged on AI citation evidence rather than domain authority.
Generative Engine OptimizationUpdated
Parasite SEO: what Google killed, and what third-party platforms are actually good for now
The viral list of sites to 'hijack authority' from mixes up two very different tactics. One got penalized, one never worked the way people think — and a third is genuinely the strongest lever in AI visibility.